Grow, The Profit Engine
Profit Reporting
Traffic, clicks and revenue are easy to report and easy to misread. Profit reporting shows what is left after cost of goods, ad spend and fees, so you can steer by what really earns.
What we doWhat it covers.
- 01
Profit on ad spend
Each campaign and channel measured against the profit it produced, not the revenue it attracted.
- 02
Margin by product
Which products and categories make money after cost of goods, discounts and returns.
- 03
Lifetime value
What a customer is worth over time, by how they were acquired, so you know what you can afford to pay for one.
- 04
Reconciled numbers
Store, ad platform and analytics data lined up and explained, building on Data Health.
- 05
Decisions, not dashboards
A short monthly view with what changed, why it matters and what we will do about it.
Why it mattersWhat it is worth.
A report that celebrates revenue can hide a business that is growing and losing money. Profit reporting is the version of the numbers that answers whether growth is paying.
It also changes the conversation with the team and with funders. Decisions are made on contribution and lifetime value, which are harder to argue with than reach.
What you getWhat you take away.
- 01
A monthly profit report
POAS, margin and lifetime value, in one clear view.
- 02
A performance narrative
What drove the month’s results, in words a non-analyst can follow.
- 03
Budget recommendations
Where to move spend and effort next month, with the numbers behind it.
How it worksThree steps.
- 01
We agree the definitions
What counts as cost, margin and a customer, so everyone reads the numbers the same way.
- 02
We build the reporting
Connected to your store, ad platforms and cost data.
- 03
We review it with you each month
The report leads to decisions, not just to a PDF.
The Profit EnginePart of Grow
- Channel ExpansionGrowing into marketplaces, social and entertainment commerce and retail media when the numbers support it.Open
- Order ValueBundles, upsells and offers that raise the value of every order.Open
- Marketplace Account ManagementDay-to-day running of your Takealot, Amazon and Makro accounts: listings, stock, advertising and performance.Open
- All of GrowLaunch Day is Just Day One.Open
- Next stage: AuditWe Don’t Guess. We Diagnose.Open
QuestionsQuick answers
What do you need from us?
Your cost of goods and access to your store and ad accounts. We keep the data confidential and tell you what we use it for.
Can we see this in real time?
We can set up live dashboards for the key numbers. The monthly review explains what they mean.
How does this relate to the ROI calculator?
The free ROI calculator estimates what a retainer must earn to pay for itself. Profit reporting then tracks what it actually earns.
Free toolsRun your own numbers
- Estimate & quotePick your services and dates. See a fixed price for each outcome and the timeline, and download a PDF quote.Open
- Platform feesShopify, WooCommerce, Takealot, Amazon and Makro fees, side by side, for your sales.Open
- Growth ROI calculatorWhat a monthly retainer has to earn to pay for itself, in profit.Open
- Ad calculatorWhat paid ads managed by Artive cost: ad spend, our fees and your break-even.Open
Stop choosing between beautiful branding and profitable growth.
You can have a brand people feel and a bank account that proves it.
The first step is an ACR Diagnostic. We find the leak. You decide if you want us to fix the pipe.