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Beauty & Personal CareBeautiful sells.Replenishment grows.

For skincare, haircare, cosmetics and grooming brands, salons and spas.

Beauty is bought with the eyes and kept with results. The brand has to look the part, and the store has to help people choose the right product for their skin, hair or shade.

We build beauty brands and stores that do both, then grow them where the category lives: short video, creators, and replenishment that arrives just before the bottle runs out.

A woman in a white robe carrying a bath tray with amber skincare bottles, a candle and bath salts.

Who we serveIn Beauty & Personal Care

  • 01

    Skincare and cosmetics

    Brands selling routines, shades and results.

  • 02

    Haircare and grooming

    For every hair type and every routine.

  • 03

    Salons, spas and clinics

    Businesses selling treatments, bookings and retail products.

  • 04

    Beauty retailers

    Stores curating many brands online.

The problemWhat gets in the way

  1. 01

    Choosing the right product

    Skin type, hair type and shade doubts stop the first order.

  2. 02

    Creator spend without proof

    Influencer posts that look good but can’t be traced to sales.

  3. 03

    The second order

    Replenishment is where beauty brands grow, and it’s often left to chance.

  4. 04

    Price wars on marketplaces

    The same product at a lower price one click away.

How we helpAudit. Build. Grow.

  1. 01AuditHow easy it is to choose the right product, your brand across screens and shelves, and your repeat-purchase rate.
  2. 02BuildRoutine and shade finders, bundles, rich product pages and bookings for salons and spas.
  3. 03GrowShort-video and creator content with tracking, replenishment emails and WhatsApp reminders, and loyalty.

Where you sellChannels we work in

  • Shopify
  • TikTok
  • Instagram
  • Meta ads
  • Takealot
  • Beauty retailers
  • Email
  • WhatsApp

Start freeTools to try first

  • Free CRO audit

    125 checkpoints and a Google speed test on your store, with your fix list by email.

    Run the free audit
  • Ad calculator

    Work out ad spend, fees and your break-even before you spend a rand.

    Open the calculator

FAQBeauty & Personal Care questions

Have more questions? Contact us

  • Yes. Each creator gets tracked links and codes, so you see visits, orders and revenue per creator instead of only likes.

  • Yes. A few simple questions that lead to the right products are one of the most useful things a beauty store can have.

  • Yes. Bookings, retail products and memberships can all run from one site, with reminders that bring clients back.

Stop choosing between beautiful branding and profitable growth.

You can have a brand people feel and a bank account that proves it.

The first step is an ACR Diagnostic. We find the leak. You decide if you want us to fix the pipe.

Let's talk growth