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Ad managementKnow the numbers.Before the first ad.

Put in your budget and what you expect the ads to earn. See every rand: ad spend, our fees and what’s left for you.

We run paid ads on Meta, Google and TikTok for brands that sell. Our fees are simple: a share of what you spend on ads, and a share of what the ads bring in. When your ads earn more, we both do.

Use the calculator to plan a budget, then book a call and we’ll look at your numbers together.

Open the calculatorBook a 15 min call

Your numbersThe ad calculator

What you’ll pay the ad platforms each month. Our minimum is R15,000.

Rand in sales for every R1 spent on ads. Use your own history if you have it; if not, start low.

What you keep from a sale after the cost of the product. Used to show profit and your break-even point.

Revenue from the ads
R90,000
Ad spend (paid to the platforms)
R30,000
Management fee (10% of ad spend)
R3,000
Performance fee (8% of ad revenue)
R7,200
Your total monthly investment
R40,200
Our fees in total
R10,200
Gross profit on those sales
R45,000
What’s left after ads and fees
R4,800
Over 12 months
R57,600
Break-even ROASThe return your ads need just to cover the ad spend and our fees at your margin.
2.6x

Estimates only, per month. Real results depend on your product, offer, store and market. Production (photos, video and design for the ads) isn’t included and is quoted separately.

Book a call about your ads

How our fees workTwo fees. Nothing hidden.

  1. 01

    From R15,000 a month in ad spend

    The minimum monthly budget we manage. It gives the platforms enough data to learn and each test enough reach to mean something.

  2. 02

    10% of ad spend

    Our management fee: planning, setting up and running your campaigns, and reporting on them.

  3. 03

    8% of revenue from the ads

    Our performance fee. It ties what we earn to what your ads sell, so we’re paid more only when you are.

  4. 04

    Production is separate

    Photos, video and design for the ads aren’t in these fees. We quote for them on their own, or you can supply your own creative.

Good to knowQuestions

Something else? Contact us

  • Sales that come from the campaigns we run, as measured by the ad platforms and your store’s analytics. We agree how it’s measured before we start, so the performance fee is never a surprise.

  • Below about R15,000 a month, the ad platforms don’t get enough data to learn who buys, and tests take too long to tell you anything. Your budget does more when it’s big enough to work.

  • No. The ad spend is what you pay the platforms (Meta, Google, TikTok) to show your ads. Our fees are on top of it, and the calculator shows both.

  • No. Photos, video and design for the ads are quoted separately. If you already have strong creative, we can use it.

Ads that pay their way.

Bring your numbers to a 15 minute call. We’ll tell you honestly whether paid ads make sense for you yet.

No pitch deck. Just your numbers, and a plan.

Let's talk growth