Grow, The Profit Engine
Channel Expansion
New channels can add real growth, or real cost. Channel Expansion adds marketplaces, social and entertainment commerce and retail media in the right order, and only when the numbers support it.
What we doWhat it covers.
- 01
Marketplaces
Takealot, Amazon, Makro and others, assessed on fees, fit and effort before we commit.
- 02
Social and entertainment commerce
TikTok Shop and shoppable social, built on content that suits each platform.
- 03
Retail media
Advertising inside retailer and marketplace environments, where the shopper is already buying.
- 04
Channel economics
Each channel’s margin after fees, advertising and returns, calculated before launch and tracked after.
- 05
Expansion order
A sequence of channels based on likely return, so effort goes to the best next one.
Why it mattersWhat it is worth.
A new channel puts your products in front of shoppers who have never seen you. It also adds fees, stock complexity and management work. Whether it pays depends on the numbers.
We expand when the case is clear and stop when it is not. A channel that cannot earn a profit is not growth.
What you getWhat you take away.
- 01
A channel business case
Expected revenue, costs and margin for each candidate channel.
- 02
Launched channels
Set up, listed and live, with Build’s Multi-Channel Selling where needed.
- 03
Ongoing channel management
Optimisation, advertising and reporting for each live channel.
How it worksThree steps.
- 01
We size the opportunity
Using your products, margins and channel fees, with the platform fee calculator as a starting point.
- 02
We launch the best next channel
Prepared properly, with one source of stock and prices.
- 03
We review it honestly
Margin and results by channel, with a decision to scale, hold or stop.
The Profit EnginePart of Grow
- Profit ReportingReporting built around profit on ad spend, margin and lifetime value, not vanity metrics.Open
- Order ValueBundles, upsells and offers that raise the value of every order.Open
- Marketplace Account ManagementDay-to-day running of your Takealot, Amazon and Makro accounts: listings, stock, advertising and performance.Open
- All of GrowLaunch Day is Just Day One.Open
- Next stage: AuditWe Don’t Guess. We Diagnose.Open
QuestionsQuick answers
How do you decide when we are ready for a new channel?
When the store converts well, stock and fulfilment can handle it and the margin works after that channel’s costs.
Will this create more admin for our team?
It adds work, which is why we run it from one catalogue and manage channels for you.
Is retail media worth it for smaller brands?
Sometimes. It depends on the retailer, your category and your margin, and we say plainly when it is too early.
Free toolsRun your own numbers
- Estimate & quotePick your services and dates. See a fixed price for each outcome and the timeline, and download a PDF quote.Open
- Platform feesShopify, WooCommerce, Takealot, Amazon and Makro fees, side by side, for your sales.Open
- Growth ROI calculatorWhat a monthly retainer has to earn to pay for itself, in profit.Open
- Ad calculatorWhat paid ads managed by Artive cost: ad spend, our fees and your break-even.Open
Stop choosing between beautiful branding and profitable growth.
You can have a brand people feel and a bank account that proves it.
The first step is an ACR Diagnostic. We find the leak. You decide if you want us to fix the pipe.