Grow, The Performance Engine
Retention Engineering
Acquiring a customer is expensive. Keeping one is where the margin is. We build the segments and flows in Klaviyo or Attentive that bring customers back, and keep technical SEO healthy to catch organic demand.
What we doWhat it covers.
- 01
Segmentation
Customers grouped by behaviour, value and recency, so each person receives something relevant.
- 02
Core flows
Welcome, browse and cart abandonment, post-purchase, replenishment and win-back, built and tuned.
- 03
Predictive flows
Messaging triggered by predicted behaviour, such as likely next purchase date or churn risk, where your platform supports it.
- 04
Deliverability and consent
Healthy sender reputation and consent handling, so messages reach inboxes and respect POPIA.
- 05
Technical SEO
Crawlability, site structure, speed, structured data and redirects kept healthy, so organic traffic keeps arriving.
Why it mattersWhat it is worth.
Repeat customers cost less to win and spend more over time. A few well-built flows often earn more than a larger ad budget.
Organic search is demand you did not pay for that day. Technical SEO keeps it from leaking away through errors, slow pages and broken structure.
What you getWhat you take away.
- 01
Built and tuned flows
The flows that matter most for your store, live in Klaviyo or Attentive.
- 02
Segments and a customer view
Who your customers are, grouped in ways you can act on.
- 03
A technical SEO health report
Issues found, fixed and tracked, with monthly checks.
How it worksThree steps.
- 01
We read your customer data
Purchase patterns, repeat rate and the gaps between orders.
- 02
We build and launch flows
The highest-value flows first, with design from Lifecycle Design.
- 03
We measure and refine
Revenue per flow, per segment and over time, and adjust.
The Performance EnginePart of Grow
- Media Buying (Meta, Google, TikTok)Full-service campaign management focused on profit on ad spend (POAS): audience segmentation, bid strategy and budget allocation.Open
- Conversion Rate OptimisationContinuous A/B tests on landing pages, offers and checkout flows to increase your conversion rate.Open
- SEO & AI SearchOngoing content, technical and authority work that keeps your store found in search and recommended by AI assistants.Open
- Ongoing Support & MaintenanceA development retainer for fixes, updates, small features and site care, so your store never stands still or breaks quietly.Open
- All of GrowLaunch Day is Just Day One.Open
- Next stage: AuditWe Don’t Guess. We Diagnose.Open
QuestionsQuick answers
Do we have to use Klaviyo or Attentive?
They are the tools we work in most. If you use another platform, talk to us about what it supports.
Why is SEO in a retention service?
Both work with people who already want what you sell. Retention keeps existing customers coming back, and healthy technical SEO makes sure new ones can find you.
How do you handle consent?
We only message people who have opted in, and flows are built around consent and unsubscribe rules.
Free toolsRun your own numbers
- Estimate & quotePick your services and dates. See a fixed price for each outcome and the timeline, and download a PDF quote.Open
- Platform feesShopify, WooCommerce, Takealot, Amazon and Makro fees, side by side, for your sales.Open
- Growth ROI calculatorWhat a monthly retainer has to earn to pay for itself, in profit.Open
- Ad calculatorWhat paid ads managed by Artive cost: ad spend, our fees and your break-even.Open
Stop choosing between beautiful branding and profitable growth.
You can have a brand people feel and a bank account that proves it.
The first step is an ACR Diagnostic. We find the leak. You decide if you want us to fix the pipe.