Grow, The Performance Engine
Media Buying (Meta, Google, TikTok)
Ad platforms are good at spending money. We manage them for profit: segmenting audiences, setting bids and moving budget towards what earns margin, measured as profit on ad spend.
What we doWhat it covers.
- 01
Meta, Google and TikTok
Campaigns across the platforms where your customers are, with budget set by what each one returns rather than by habit.
- 02
Audience segmentation
Prospecting, remarketing and existing customers kept separate, so you know what each is worth.
- 03
Bid and budget strategy
Bidding and spend decisions made against margin, with limits and rules that protect the downside.
- 04
POAS reporting
Results measured as profit after the cost of goods, not just revenue against spend.
- 05
Account health
Clean structure, correct tracking and regular review, so performance does not drift unnoticed.
Why it mattersWhat it is worth.
Return on ad spend can look healthy while the business loses money, because it ignores the cost of what was sold. Profit on ad spend counts it.
Managing for profit changes the decisions: low-margin products stop absorbing budget, and high-margin ones get more.
What you getWhat you take away.
- 01
Managed campaigns
Built, launched and optimised in your own ad accounts.
- 02
POAS reporting
Monthly reporting built around profit, with the reasoning behind each change.
- 03
Recommendations
What we would change next in budget, audiences, offers and creative.
How it worksThree steps.
- 01
We set the target from your margins
POAS goals come from your product costs and what the business needs.
- 02
We build and run the structure
Campaigns, audiences and budgets organised so results are readable.
- 03
We optimise and report
Regular reviews, with budget moved to what works.
The Performance EnginePart of Grow
- Conversion Rate OptimisationContinuous A/B tests on landing pages, offers and checkout flows to increase your conversion rate.Open
- Retention EngineeringSegmentation and predictive flows in Klaviyo or Attentive to increase lifetime value, while keeping technical SEO healthy to capture organic demand.Open
- SEO & AI SearchOngoing content, technical and authority work that keeps your store found in search and recommended by AI assistants.Open
- Ongoing Support & MaintenanceA development retainer for fixes, updates, small features and site care, so your store never stands still or breaks quietly.Open
- All of GrowLaunch Day is Just Day One.Open
- Next stage: AuditWe Don’t Guess. We Diagnose.Open
QuestionsQuick answers
Do you charge a percentage of ad spend?
Our fees are set out in the estimate tool and the ad calculator. Ad spend itself is paid by you directly to the platforms.
Who owns the ad accounts?
You do. We work in your accounts, so the history and access stay with you.
What is the difference between ROAS and POAS?
ROAS compares revenue to ad spend. POAS compares profit, after the cost of goods, to ad spend, which shows whether the ads actually made money.
Free toolsRun your own numbers
- Estimate & quotePick your services and dates. See a fixed price for each outcome and the timeline, and download a PDF quote.Open
- Platform feesShopify, WooCommerce, Takealot, Amazon and Makro fees, side by side, for your sales.Open
- Growth ROI calculatorWhat a monthly retainer has to earn to pay for itself, in profit.Open
- Ad calculatorWhat paid ads managed by Artive cost: ad spend, our fees and your break-even.Open
Stop choosing between beautiful branding and profitable growth.
You can have a brand people feel and a bank account that proves it.
The first step is an ACR Diagnostic. We find the leak. You decide if you want us to fix the pipe.