Visual Integrity

1. 01

   Typography

   Whether your type is consistent, readable on small screens and doing the job of a hierarchy: what to read first, what comes next.

2. 02

   Colour

   How your palette is really used across the store, whether contrast passes for people with weaker eyesight, and whether buttons and offers stand out where they should.

3. 03

   Art direction

   Whether product photography, banners and icons share one look, or whether the store reads as several brands stitched together.

4. 04

   Mobile against desktop

   Whether the design survives the move to a phone, which is where most South African shoppers browse and buy, or only looks right on the designer’s laptop.

5. 05

   Brand against store

   Whether the store matches your packaging, social channels and marketplace listings, so a customer recognises you wherever they meet you.

Inconsistent design quietly lowers trust. A button that looks different on every page, a banner in another style or a price that is hard to read all make a shopper hesitate, and a hesitating shopper leaves.

It also decides how much a brand can charge. A store that looks considered supports a considered price. A store that looks assembled invites comparison on price alone.

1. 01

   A visual findings report

   Each issue shown on the page it was found on, with why it matters and how serious it is.

2. 02

   Consistency map

   Where type, colour and imagery drift between pages, templates and devices.

3. 03

   Prioritised fixes

   The changes that raise trust fastest, ordered so you can start with the cheap ones.

1. 01

   We walk the store

   Home, collection, product, cart and checkout, on a phone and on a desktop, the way a shopper would.

2. 02

   We check it against your brand

   Your guidelines, packaging and channels are the standard. Where there are no guidelines, we note that too.

3. 03

   We report and rank

   Findings go into the Audit report and the roadmap, ranked by effect on sales and effort to fix.