Audit, Brand Experience
Content Audit
Online, imagery is the product. A content audit checks every photo and video on the store against what a shopper needs to see before they are willing to buy.
What we look atWhat it covers.
- 01
Product photography
Whether there are enough angles, close-ups and scale references, and whether quality is consistent across the catalogue.
- 02
Lifestyle imagery
Whether shoppers can see the product in use, in a setting and with people they identify with.
- 03
Video
Whether short product and how-to video exists where it would answer questions, and whether it loads without slowing the page.
- 04
Gaps by product
Which bestsellers, high-margin lines and new arrivals have the weakest imagery, so effort goes where it earns most.
- 05
Reuse across channels
Whether the same assets can serve the store, marketplaces and social, and where they have to be reshot for each.
Why it mattersWhat it is worth.
A shopper cannot touch the product, so imagery has to do it for them. Thin or inconsistent images make a product feel cheaper and make the shopper hesitate.
Content is also expensive to produce. Knowing exactly which gaps cost sales stops you reshooting everything when only a handful of lines need work.
What you getWhat you take away.
- 01
A content inventory
What you have, by product and page, with quality and gaps marked.
- 02
A gap list ranked by value
The products and pages where better content is most likely to pay back.
- 03
A production brief
What to shoot or film, in what style, so the next round of content is consistent.
How it worksThree steps.
- 01
We catalogue what is live
Images and video across your key pages and top products, on store and channels.
- 02
We judge it by what shoppers need
Each asset is checked against the questions a buyer has at that point in the journey.
- 03
We rank the gaps
Using your sales and margin data, we point production at the lines that matter.
Brand ExperiencePart of Audit
QuestionsQuick answers
Do you shoot the content during the Audit?
No. The Audit tells you what to produce. Production is part of Build (Asset Production) or Grow (Performance Creative).
Can you audit content we already use in ads?
Yes. We can include the creative on your ad accounts and social channels, so one brief covers store and campaigns.
How do you decide which gaps matter?
By connecting content to demand: traffic, sales and margin for each product, where that data is available to us.
Free toolsRun your own numbers
- Estimate & quotePick your services and dates. See a fixed price for each outcome and the timeline, and download a PDF quote.Open
- Platform feesShopify, WooCommerce, Takealot, Amazon and Makro fees, side by side, for your sales.Open
- Growth ROI calculatorWhat a monthly retainer has to earn to pay for itself, in profit.Open
- Ad calculatorWhat paid ads managed by Artive cost: ad spend, our fees and your break-even.Open
Stop choosing between beautiful branding and profitable growth.
You can have a brand people feel and a bank account that proves it.
The first step is an ACR Diagnostic. We find the leak. You decide if you want us to fix the pipe.