Audit, Brand Experience
Narrative Flow
People buy from brands they understand. Narrative Flow reads your store the way a first-time visitor does, and finds where the story is missing, repeated or contradicting itself.
What we look atWhat it covers.
- 01
Product pages
Whether each page answers what it is, who it is for, why it is better and why you should trust it, in an order that makes sense.
- 02
The About page
Whether it tells a real story with a reason to care, or lists facts nobody asked for.
- 03
Tone of voice
Whether the copy sounds like one person across headlines, descriptions, emails and error messages.
- 04
Proof
Where reviews, guarantees, delivery promises and press appear, and whether they sit next to the doubt they are meant to settle.
- 05
The path through the story
Whether a visitor who lands on any page can tell what to read, believe and do next.
Why it mattersWhat it is worth.
A product page is a conversation with a person who cannot ask questions. When the story leaves a gap, the shopper fills it with doubt.
Narrative also makes a brand harder to copy. Competitors can match a price, but not a point of view that customers have come to recognise.
What you getWhat you take away.
- 01
A story review
A page-by-page read of your key templates, with what works, what is missing and what contradicts.
- 02
Voice notes
The tone your store already has, where it slips, and what to keep.
- 03
Copy and structure priorities
The pages where better storytelling is most likely to lift sales, ranked.
How it worksThree steps.
- 01
We read it cold
We go through the store as a new customer would, noting what we understood and what we had to guess.
- 02
We compare it to your brand
We check the story on the site against how you describe the brand to your own team.
- 03
We write it up
The findings go into the report and roadmap, with the pages that matter most first.
Brand ExperiencePart of Audit
- Visual IntegrityReviewing consistency in typography, colour and art direction across mobile and desktop.Open
- Content AuditIdentifying gaps in photography, video and lifestyle imagery that lower perceived value.Open
- All of AuditWe Don’t Guess. We Diagnose.Open
- Next stage: BuildFlagships, Not Templates.Open
QuestionsQuick answers
Do you rewrite the copy as part of the Audit?
No. The Audit finds the gaps and ranks them. Rewriting is Build work, or Grow work if it is ongoing content.
Does this cover every product page?
We review the page templates and a representative set of products, since the same gaps repeat across a catalogue.
We sell commodity products. Is there a story to tell?
Usually yes, in how you source, guarantee, deliver or support. The audit looks for the part of your story that a shopper can actually use.
Free toolsRun your own numbers
- Estimate & quotePick your services and dates. See a fixed price for each outcome and the timeline, and download a PDF quote.Open
- Platform feesShopify, WooCommerce, Takealot, Amazon and Makro fees, side by side, for your sales.Open
- Growth ROI calculatorWhat a monthly retainer has to earn to pay for itself, in profit.Open
- Ad calculatorWhat paid ads managed by Artive cost: ad spend, our fees and your break-even.Open
Stop choosing between beautiful branding and profitable growth.
You can have a brand people feel and a bank account that proves it.
The first step is an ACR Diagnostic. We find the leak. You decide if you want us to fix the pipe.