Audit, Commerce
Funnel Analysis
Your store is a series of steps, and every step loses some people. Funnel Analysis measures where, by how much and for which shoppers, so you fix the biggest leak first.
What we look atWhat it covers.
- 01
Step-by-step drop-off
How many shoppers reach each stage, from landing to product view, add to cart, checkout and payment.
- 02
Segments
How the funnel differs by device, traffic source, new against returning, and product category.
- 03
Checkout abandonment
At which checkout step people leave, and what they were doing when they did.
- 04
Payment failures
Declined and abandoned payments, and whether a payment option you do not offer is the reason.
- 05
Recovery
What happens to people who leave: abandoned cart and browse flows, and how many come back.
Why it mattersWhat it is worth.
Most stores know their overall conversion rate, which says almost nothing. The useful question is which step loses the most people and who they are.
A funnel breakdown turns a vague aim to convert better into a short list of specific problems, each with a size.
What you getWhat you take away.
- 01
A funnel report
The journey with drop-off at each step, split by device and source.
- 02
The biggest leaks, named
The two or three steps where fixing the problem would recover the most sales.
- 03
Recovery review
How your abandoned-cart and browse flows perform and what to change.
How it worksThree steps.
- 01
We rebuild the funnel from your data
Using analytics and store data, checked for accuracy first through Data Health.
- 02
We segment it
The same funnel for mobile and desktop, for each channel and for new and returning shoppers.
- 03
We connect leaks to causes
Drop-offs are matched with findings from the heuristic and performance reviews.
CommercePart of Audit
- Channel & Margin ReviewComparing what each channel, from your own store to marketplaces and social, really contributes after costs.Open
- Opportunity SizingEstimating the impact of each fix, so the roadmap starts with what pays back first.Open
- Search & AI VisibilityReviewing how easily shoppers, search engines and AI assistants can find, understand and recommend your store.Open
- All of AuditWe Don’t Guess. We Diagnose.Open
- Next stage: BuildFlagships, Not Templates.Open
QuestionsQuick answers
How much data do we need?
Enough traffic to make the steps meaningful. Smaller stores get a funnel too, with the caution that small numbers move a lot.
Does this depend on Data Health?
It leans on it. If tracking is wrong, we fix the measurement first, because a funnel built on bad data misleads.
Can funnel analysis tell us what to test?
Yes. The ranked leaks become the first list of tests for your roadmap.
Free toolsRun your own numbers
- Estimate & quotePick your services and dates. See a fixed price for each outcome and the timeline, and download a PDF quote.Open
- Platform feesShopify, WooCommerce, Takealot, Amazon and Makro fees, side by side, for your sales.Open
- Growth ROI calculatorWhat a monthly retainer has to earn to pay for itself, in profit.Open
- Ad calculatorWhat paid ads managed by Artive cost: ad spend, our fees and your break-even.Open
Stop choosing between beautiful branding and profitable growth.
You can have a brand people feel and a bank account that proves it.
The first step is an ACR Diagnostic. We find the leak. You decide if you want us to fix the pipe.