Audit, Commerce
Channel & Margin Review
Revenue by channel is easy to find. Profit by channel is not. This review compares your own store, marketplaces and social after every cost, so you know which channels earn their keep.
What we look atWhat it covers.
- 01
Revenue by channel
Where sales come from: your store, Takealot and other marketplaces, social and entertainment commerce, wholesale.
- 02
Fees and commissions
What each channel takes, including commissions, fulfilment, storage and payment fees.
- 03
Advertising cost
What it costs to win a sale in each channel, and how much of it is paid.
- 04
Returns and discounts
How returns, refunds and promotions change the real margin on each channel.
- 05
Product mix
Which products make money in which channel, and which are quietly unprofitable.
Why it mattersWhat it is worth.
A channel that brings the most revenue is not always the one that brings the most profit. Fees, ad spend and returns can leave a busy channel thin and a quiet one very healthy.
Seeing margin by channel and product lets you move effort and budget to where each rand earns most, instead of defending every channel equally.
What you getWhat you take away.
- 01
A channel profit view
Each channel’s revenue, costs and contribution on one comparable page.
- 02
Product and channel fit
Which lines belong where, and which to stop selling in a particular channel.
- 03
Allocation recommendations
Where to shift budget and effort, with the numbers behind it.
How it worksThree steps.
- 01
We collect the figures
Sales, fees, ad spend, returns and cost of goods, from your store, marketplaces and ad accounts.
- 02
We put them on one basis
Every channel is measured after its own costs, so they can be compared fairly.
- 03
We recommend where to lean
Findings go into the roadmap, ordered by profit gained.
CommercePart of Audit
- Funnel AnalysisMeasuring where shoppers drop off, from landing page to completed checkout.Open
- Opportunity SizingEstimating the impact of each fix, so the roadmap starts with what pays back first.Open
- Search & AI VisibilityReviewing how easily shoppers, search engines and AI assistants can find, understand and recommend your store.Open
- All of AuditWe Don’t Guess. We Diagnose.Open
- Next stage: BuildFlagships, Not Templates.Open
QuestionsQuick answers
What data do you need from us?
Sales by channel, your cost of goods and your marketplace statements and ad spend. We tell you exactly what is needed and treat it as confidential.
Does this use the platform fee calculator?
We use current fee schedules alongside your actual statements. You can also run your own numbers in the free platform fee calculator.
We only sell in one channel. Is it still useful?
Yes. It shows what that channel really earns and whether adding another is likely to pay.
Free toolsRun your own numbers
- Estimate & quotePick your services and dates. See a fixed price for each outcome and the timeline, and download a PDF quote.Open
- Platform feesShopify, WooCommerce, Takealot, Amazon and Makro fees, side by side, for your sales.Open
- Growth ROI calculatorWhat a monthly retainer has to earn to pay for itself, in profit.Open
- Ad calculatorWhat paid ads managed by Artive cost: ad spend, our fees and your break-even.Open
Stop choosing between beautiful branding and profitable growth.
You can have a brand people feel and a bank account that proves it.
The first step is an ACR Diagnostic. We find the leak. You decide if you want us to fix the pipe.