Build, Built to Sell
Measurement Built In
Tracking added after launch is tracking that is half-finished. We configure analytics, pixels and events as part of the build, test them, and hand you numbers you can trust from day one.
What we buildWhat it covers.
- 01
Analytics set-up
GA4 configured for e-commerce, with the key events recorded correctly and consistently.
- 02
Ad platform tracking
Pixels and server-side conversion tracking for the ad platforms you use, matched to your store’s sales.
- 03
Event plan
A written list of what is tracked, why and how, so nobody has to guess later.
- 04
Consent and privacy
Tracking that respects consent choices and POPIA, with the effect on data understood and documented.
- 05
Dashboards
The handful of numbers that matter, in one place, instead of a hundred reports nobody reads.
Why it mattersWhat it is worth.
The first weeks after launch are when you most need good data, and they are when tracking is most likely to be broken or missing.
Building measurement in is cheaper than retrofitting it, and it means your Grow work, testing and ads start from reliable numbers.
What you getWhat you take away.
- 01
Configured and tested tracking
Analytics and pixels verified with test purchases before go-live.
- 02
A measurement plan
What is tracked and why, in plain language.
- 03
A launch dashboard
The key numbers for the first weeks, ready on day one.
How it worksThree steps.
- 01
We plan what to measure
Based on your goals, the questions you need answered and the channels you use.
- 02
We configure and test
Events, pixels and conversion tracking set up, then checked with real test orders.
- 03
We verify after launch
A post-launch check that live numbers match the store.
Built to SellPart of Build
- Conversion-Led CheckoutFewer steps, trusted local payment options and checkouts that hold up on slow or unstable connections.Open
- Multi-Channel SellingSetting up the channels your customers already use, including Takealot, TikTok Shop and WhatsApp.Open
- B2B & Wholesale StoresTrade pricing, company accounts and reorder flows, for brands that sell to businesses as well as to shoppers.Open
- Subscriptions & Recurring RevenueSubscribe-and-save, replenishment and membership models that turn one-off buyers into regular ones.Open
- All of BuildFlagships, Not Templates.Open
- Next stage: GrowLaunch Day is Just Day One.Open
QuestionsQuick answers
Is this different from the Data Health audit?
Data Health checks existing tracking. Measurement Built In sets it up correctly in a new or rebuilt store. Both aim at numbers you can trust.
Do we need server-side tracking?
It can improve data quality for ad platforms. We recommend it where the benefit justifies the work.
Who owns the accounts?
You do. We set up in your accounts, so the data and the access stay yours.
Free toolsRun your own numbers
- Estimate & quotePick your services and dates. See a fixed price for each outcome and the timeline, and download a PDF quote.Open
- Platform feesShopify, WooCommerce, Takealot, Amazon and Makro fees, side by side, for your sales.Open
- Growth ROI calculatorWhat a monthly retainer has to earn to pay for itself, in profit.Open
- Ad calculatorWhat paid ads managed by Artive cost: ad spend, our fees and your break-even.Open
Stop choosing between beautiful branding and profitable growth.
You can have a brand people feel and a bank account that proves it.
The first step is an ACR Diagnostic. We find the leak. You decide if you want us to fix the pipe.