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Audit, Customer Experience

Performance Review

A slow store loses shoppers before they see a single product. A performance review measures how your store loads and responds, and finds what is making it heavy.

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What we look atWhat it covers.

  1. 01

    Core Web Vitals

    Loading, responsiveness and visual stability as Google measures them, on real-user data where it exists and lab tests where it does not.

  2. 02

    Apps and scripts

    Which apps, tags and widgets add weight, what each one earns, and which can go.

  3. 03

    Images and media

    Whether images and video are sized, compressed and loaded sensibly for mobile.

  4. 04

    Theme and code

    Whether the theme is lean or carrying years of leftover code, and where it blocks rendering.

  5. 05

    Real-world conditions

    How the store behaves on mid-range phones and slower connections, including the conditions of load-shedding and patchy mobile data.

Why it mattersWhat it is worth.

Speed is felt before it is seen. Shoppers who wait give up, and slow pages also tend to rank and convert worse.

Stacks get heavier one install at a time. A review is often the first time anyone asks what each app costs in speed against what it earns.

What you getWhat you take away.

  1. 01

    A performance report

    Measurements for your key templates, with the causes behind the slow ones.

  2. 02

    App and script review

    Every app and tag listed with its weight, its job and a keep, replace or remove call.

  3. 03

    A fix list

    Changes ranked by speed gained against effort, ready for Build or your own developer.

How it worksThree steps.

  1. 01

    We measure

    Home, collection, product and checkout pages, on mobile first, using the same metrics search engines use.

  2. 02

    We trace the causes

    We find what is delaying each page: code, apps, images, fonts or third-party scripts.

  3. 03

    We report the trade-offs

    For each fix we show what it gains and what it costs, so you can decide with the whole picture.

QuestionsQuick answers

Does a faster site really sell more?

Speed does not sell on its own, but a slow site gets in the way of everything else. We report speed against your own conversion data wherever we can.

Will you remove our apps?

Not without you. The review recommends keep, replace or remove for each app, and you decide.

Does this apply to platforms other than Shopify?

Yes. The method is the same on WooCommerce and other platforms, though the fixes differ.

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Stop choosing between beautiful branding and profitable growth.

You can have a brand people feel and a bank account that proves it.

The first step is an ACR Diagnostic. We find the leak. You decide if you want us to fix the pipe.

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