Audit, Customer Experience
Data Health
Every decision about your store rests on its numbers. A data health check tests whether GA4, your pixels and your events record what really happened, before you act on them.
What we look atWhat it covers.
- 01
GA4 set-up
Whether purchase and funnel events fire once, with the right value, and whether internal and bot traffic is filtered out.
- 02
Ad pixels and conversion APIs
Whether Meta, Google and TikTok receive the same purchases your store recorded, and whether duplicates inflate results.
- 03
Attribution
Whether channels are credited consistently, and where the platforms’ numbers and your store’s numbers disagree.
- 04
Consent and privacy
Whether tracking respects consent choices and POPIA, and what that does to the data you see.
- 05
Reconciliation
Whether revenue in analytics matches revenue in the store, and where the gap comes from.
Why it mattersWhat it is worth.
Bad data produces confident, wrong decisions. A pixel that double-counts makes a failing campaign look good. A missing event hides the step where shoppers leave.
Fixing tracking is often the cheapest improvement available, because everything after it, from ad spend to testing, is steered by what the numbers say.
What you getWhat you take away.
- 01
A tracking health report
Each event and pixel tested, with pass or fail and what is wrong.
- 02
A reconciliation summary
How far analytics, ad platforms and the store disagree on sales, and why.
- 03
A measurement plan
What to fix, what to add and what to stop tracking, so reporting can be trusted.
How it worksThree steps.
- 01
We test the tags
We run test purchases and funnel steps and watch what is recorded, in analytics and in each ad platform.
- 02
We compare the sources
We line up store, analytics and ad platform figures and explain the differences.
- 03
We write the fix list
Each fix is described precisely, and can be implemented in Build or by your own team.
Customer ExperiencePart of Audit
- Heuristic AnalysisA detailed review of navigation, filtering and checkout against e-commerce best practice.Open
- Performance ReviewAnalysing Core Web Vitals, site speed and the efficiency of your app stack.Open
- All of AuditWe Don’t Guess. We Diagnose.Open
- Next stage: BuildFlagships, Not Templates.Open
QuestionsQuick answers
Do we need to give you access to our accounts?
Read access to analytics and ad accounts is usually enough for the Audit. We tell you exactly what we need before we start.
Why do my ad platforms and my store show different sales?
Attribution windows, tracking gaps and consent settings all contribute. Data Health explains the difference rather than picking a winner.
Is this only for stores running paid ads?
No. Any store that makes decisions from analytics benefits from knowing the analytics are right.
Free toolsRun your own numbers
- Estimate & quotePick your services and dates. See a fixed price for each outcome and the timeline, and download a PDF quote.Open
- Platform feesShopify, WooCommerce, Takealot, Amazon and Makro fees, side by side, for your sales.Open
- Growth ROI calculatorWhat a monthly retainer has to earn to pay for itself, in profit.Open
- Ad calculatorWhat paid ads managed by Artive cost: ad spend, our fees and your break-even.Open
Stop choosing between beautiful branding and profitable growth.
You can have a brand people feel and a bank account that proves it.
The first step is an ACR Diagnostic. We find the leak. You decide if you want us to fix the pipe.