Case studyTruworths. Open an account.
Search, social and advertising that put the Truworths store card in front of shoppers ready to apply.
Artive promotes the Truworths store card account across three channels: search, social media and display advertising. One offer leads every piece of work: open a Truworths account and get R1,000 in fashion vouchers.
Every link is tracked, so we see which channel and which creative brings shoppers to the application.
- Brand
- Truworths
- Product
- Store card account
- Channels
- Search, social, advertising
- Our role
- Performance publisher
T&Cs apply. There are multiple vouchers. Each voucher has a start and expiry date and a minimum spend threshold.
The creativeOne offer. Every size.
The same message in every placement: the account, the R1,000 in vouchers and one button. Tall formats for desktop sidebars, a strip for phones, and the terms on every one.
300 x 600 
160 x 600 
160 x 600, animated 
320 x 50, phones
What we didThree channels. One card.
- 01
Search
Search campaigns and content that meet shoppers looking for a store card, a clothing account or a way to pay for fashion over time, and take them straight to the application.
- 02
Social
Social posts that put the offer in the feeds where fashion shoppers already scroll, with the R1,000 in vouchers as the reason to apply now.
- 03
Advertising
Display banners in the standard sizes, from the 300 x 600 sidebar to the 320 x 50 phone strip, each linking to the account application.
How the creative worksOffer first. Then one button.
- 01
Lead with the offer
R1,000 in fashion vouchers is the biggest thing on every banner, so the reason to act is read first.
- 02
Show the card
The account card itself sits in the creative, so shoppers see exactly what they are applying for.
- 03
One action
One button, “Open an account”, the same at every size, so every placement asks for the same thing.
How we measureApplications, not impressions.
- 01Tracked links on every banner, post and search placement, so each result is measured, not estimated.
- 02Each channel and creative tagged on its own, so the budget follows what brings applications.
- 03The terms travel with the offer: voucher dates and minimum spend are on every creative.
Artive is paid to promote Truworths. Links to Truworths are tracked and marked sponsored.
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