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Case studyStayease.

Your place, in good hands.

Stayease lists, prices, hosts and cleans short-term rentals across South Africa, and pays the owners every month. We built the strategy, the brand, the customer experience and the commerce behind it.

Client
Stayease (Pty) Ltd
Industry
Short-term rentals
Scope
Strategy, brand, website, owner app, CRM
The Stayease home page: “Your place, in good hands.” with a free-estimate search box beside a photo of a pool and townhouses.

The briefThree customers. One promise.

Owners hand over a home. Guests hand over their trust. Companies hand over their people. One brand had to win all three, and the systems behind it had to keep them coming back.

01 Strategy

Two flywheels, one hub.

We mapped the business before designing it. Guests and owners each turn a loop, and both run on bookings.

  1. Guests

    Good stays bring reviews, reviews lift ranking, ranking brings bookings.

  2. Owners

    Bookings become earnings, clear earnings build trust, trust brings more homes.

  3. The lever

    Automate the routine work before adding homes, so growth never costs the review score.

The Stayease owners page: “More income. Zero hassle.” with a free-estimate box beside a photo of an apartment block and pool.
For owners: one message, one action.

02 Brand experience

An open door.

The mark is a door swinging toward you as a guest arrives: a welcome for guests and a promise to owners.

  1. Identity

    Open-door icon, a wordmark that leans on “ease” and a calm ocean palette.

  2. Voice

    Plain, specific lines: “More income. Zero hassle.”

  3. In use

    A 17-page brand book, guest-arrival pieces, launch content and ads.

The Stayease brand cover: a cyan open-door shape on navy above “Your place, in good hands.”
The open door.
A navy door hanger reading “Welcome in.” beside a welcome card and a cyan key card.
Guest arrival.
A Stayease ad: “Housing a team? We’ll handle it.” over a furnished apartment.
Launch ads.

03 Customer experience

Nobody has to ask.

Seven stages from first estimate to every month after, each one visible to the owner without a phone call.

  1. Sign in two minutes

    One welcome email opens the agreement, signed with a finger or a mouse.

  2. An owner app

    Bookings, statements and payouts on the phone, with every email button signing them straight in.

  3. Guests book direct

    Phone-first stays, with a person to talk to or the platform they already use.

The owner portal: “Getting your home ready for guests” with four milestones, then this month’s earnings, occupancy and nightly rate.
Watch the home get ready.
The Stayease owner app on a phone: a sample apartment, this month’s bookings and the next payout.
The owner app.
The Stayease home page on a phone with a free-estimate search box.
Mobile first.

04 Commerce

An address becomes income.

One connected flow from a stranger’s address to a monthly statement, so nothing depends on someone remembering to follow up.

  1. Free estimate

    An address in, an earnings range out in about a minute, and a full report by email.

  2. One-click onboarding

    Leads land in the CRM with their numbers; a yes creates the account, the property and the agreement.

  3. Bookings to statements

    Airbnb, Booking.com and Trip.com bookings sync in, cleaning tasks follow, and statements draft themselves.

The Stayease estimator: “What could your property earn?” with the address, property type, rooms and features.
The estimator.
A Stayease ad: “What could your place earn on Airbnb?” over a resort pool, with a free-estimate button.
Ads that lead to the estimate.

What we deliveredEverything, joined up.

  1. 01Strategy and systems map
  2. 02Brand identity and 17-page brand book
  3. 03Launch content and ads
  4. 04Website for owners, guests and companies
  5. 05Revenue estimator and report
  6. 06CheckedIn blog
  7. 07Owner app and portal
  8. 08E-signing and onboarding
  9. 09Team CRM, invoices and quotes
  10. 10Booking sync and statements
  11. 11Branded emails
  12. 12Security built in

App and portal screens show a sample owner and sample numbers.

Stop choosing between beautiful branding and profitable growth.

You can have a brand people feel and a bank account that proves it.

The first step is an ACR Diagnostic. We find the leak. You decide if you want us to fix the pipe.

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