Selling on Takealot, done properly.

Sellers apply through the Takealot seller portal. Approval and category access depend on what you sell, and some categories have extra requirements. Before you apply, get these in order:

1. 01

   A clean product catalogue

   Accurate titles, descriptions, dimensions and weights for every product.

2. 02

   Barcodes

   Takealot lists products by barcode, so your products need valid barcodes (GTIN or EAN).

3. 03

   Good images

   Clear, consistent product photos that meet the marketplace image rules.

4. 04

   Stock and fulfilment

   A plan for fulfilling orders yourself or sending stock to Takealot, and the capacity to keep stock counts accurate.

Marketplaces charge in layers: a commission that depends on your category, fees for fulfilment and storage if Takealot handles your stock, and the cost of advertising to stand out in search. Those layers change, so do not guess.

Our fee calculator keeps the current figures for Takealot next to Shopify, WooCommerce, Amazon and Makro. Put in your monthly sales and average order value and see what each channel costs you, in rand and as a share of sales.

A marketplace gives you shoppers without the cost of finding them. Your own store gives you better margin, your brand, your prices and your customer list. Most brands need both, working together instead of competing.

1. 01

   Use Takealot to be found

   Reach people who search the marketplace and have never heard of you.

2. 02

   Use your store to build the brand

   Sell again to the people who already bought, through email, SMS and offers you control.

3. 03

   Keep the numbers honest

   Compare each channel after fees and ad spend, and move budget to the one that earns you the most profit.

We set up your marketplace channels from the same product data as your own store, so prices, stock and orders stay in step. We also build the store itself, and run the ads, creative and retention that make both channels pay.