Free CRO audit: score your online store in about two minutes.Free CRO audit: score your storeRun my free audit

Grow, The Creative Engine

Lifecycle Design

Your emails, SMS messages and campaign pages are part of your brand, not an afterthought. Lifecycle Design makes the visuals for them, so every touchpoint feels like your store.

What we doWhat it covers.

  1. 01

    Email design

    Templates and modules for welcome, abandoned cart, post-purchase, win-back and campaign emails, on-brand and built for phones.

  2. 02

    SMS and messaging visuals

    Imagery and layouts for the channels where a message has to work in a glance.

  3. 03

    Seasonal campaigns

    Campaign visuals for Black Friday, festive season, payday and the other moments that matter in the South African retail calendar.

  4. 04

    Monthly site refreshes

    Homepage and landing page updates that keep the store in step with the campaigns running.

  5. 05

    Consistency

    One look across email, SMS, site and ads, so the customer experiences one brand.

Why it mattersWhat it is worth.

Lifecycle messages reach people who already know you. They deserve the same care as the store, and when they look generic, they work less well.

Refreshing the site each month keeps it in step with what you are saying elsewhere. A campaign that lives in the inbox but not on the store breaks the story.

What you getWhat you take away.

  1. 01

    Flow and campaign designs

    Production-ready email and SMS visuals, built into your email platform.

  2. 02

    A seasonal calendar

    Campaign moments planned ahead, with the creative scheduled.

  3. 03

    Monthly site updates

    Fresh banners, collections and landing pages that match the month’s offers.

How it worksThree steps.

  1. 01

    We plan around the calendar

    Your offers and the retail calendar decide what is needed each month.

  2. 02

    We design and build into your tools

    Directly in your email and SMS platform and your store editor.

  3. 03

    We review the results

    Click and revenue data shape the next month’s designs.

QuestionsQuick answers

Which email platforms do you work with?

Klaviyo and similar tools commonly used by Shopify stores. Tell us what you use.

Do you write the copy too?

Yes, copy and design go together. Strategy and flow logic sit with Retention Engineering.

Is this the same as Retention Engineering?

They work as a pair. Lifecycle Design makes the visuals and content. Retention Engineering builds the flows and segments that decide who gets what and when.

Free toolsRun your own numbers

Stop choosing between beautiful branding and profitable growth.

You can have a brand people feel and a bank account that proves it.

The first step is an ACR Diagnostic. We find the leak. You decide if you want us to fix the pipe.

Let's talk growth