Build, Scalable Engineering
Custom Theme Development
A bespoke theme is built around your brand and your customers, not retrofitted from a template. We write clean, semantic Liquid on Online Store 2.0, so the store is fast and easy to manage.
What we buildWhat it covers.
- 01
Online Store 2.0 architecture
Sections and blocks on every page, so your team can change layouts in the editor without a developer.
- 02
Clean Liquid and CSS
Readable, semantic code with no unused bulk, which is the foundation of fast load times and easy maintenance.
- 03
Performance by default
Lazy loading, responsive images and light scripts built in, tested against Core Web Vitals.
- 04
Accessibility and SEO
Semantic markup, correct headings and structured data so the store works for everyone and for search engines.
- 05
Editor experience
Settings and sections named and organised so merchandisers can use them with confidence.
Why it mattersWhat it is worth.
Most slow stores are slow because of their themes: years of added features and unused code. A custom theme includes only what your store needs.
It also gives you control. Features are built to your needs, and your team is not locked into a paid theme’s limits or update cycle.
What you getWhat you take away.
- 01
A custom Shopify theme
Built from your approved designs, in your Shopify store, with source code you own.
- 02
Editor-ready sections
Reusable blocks your team can arrange without touching code.
- 03
Documentation and handover
A walkthrough and written notes for your team, and a clear path to support.
How it worksThree steps.
- 01
We build from the design system
Each component becomes a section or block in the theme.
- 02
We build in sprints you can see
A working store on a preview link throughout, so feedback happens early.
- 03
We test, then launch
Devices, browsers, speed and checkout are tested before go-live, and we are on hand after.
Scalable EngineeringPart of Build
- Complex IntegrationsConnecting your ERP, CRM and fulfilment logic seamlessly.Open
- Migration ExcellenceMoving your products, customers and order history from legacy platforms to Shopify without data loss.Open
- WooCommerce & WordPress BuildsCustom stores and content sites on WooCommerce and WordPress, for brands that need the control of owning their code.Open
- All of BuildFlagships, Not Templates.Open
- Next stage: GrowLaunch Day is Just Day One.Open
QuestionsQuick answers
Why not just buy a theme?
A purchased theme is a fine start for some stores. A custom theme is for brands that need a distinct experience, better speed or functionality a template does not offer.
Do we own the code?
Yes. The theme is built in your store and you keep it.
Can you build on a platform other than Shopify?
Our Build work centres on Shopify. For other platforms, such as WooCommerce, talk to us about what you need.
Free toolsRun your own numbers
- Estimate & quotePick your services and dates. See a fixed price for each outcome and the timeline, and download a PDF quote.Open
- Platform feesShopify, WooCommerce, Takealot, Amazon and Makro fees, side by side, for your sales.Open
- Growth ROI calculatorWhat a monthly retainer has to earn to pay for itself, in profit.Open
- Ad calculatorWhat paid ads managed by Artive cost: ad spend, our fees and your break-even.Open
Stop choosing between beautiful branding and profitable growth.
You can have a brand people feel and a bank account that proves it.
The first step is an ACR Diagnostic. We find the leak. You decide if you want us to fix the pipe.