Your product page does the selling. It’s the page where a shopper decides to buy, or leaves. Use this checklist to see how yours measures up.
1. A hero image that’s clear on a phone
Most shoppers see your product on a small screen. Fill the frame, keep the background clean, and check that the image is recognisable as a thumbnail.
2. More than one picture
Add angles, a close-up of the detail, a shot that shows scale, and one in use. Shoppers can’t pick the product up, so photographs do it for them.
3. A title that says what it is
Brand, product, size and the main benefit, in plain words. Clever names that don’t tell shoppers what they’re buying cost sales.
4. The price, clearly
Show the price, any saving and any instalment option near the buy button. Something like “or 4 interest-free payments” changes how affordable a product feels.
5. Benefits before features
Start with what the product does for the shopper, then give the specifications. Keep the first screen short and scannable.
6. Size, fit or variant help
Returns often come from the wrong size or colour. Add a size guide, say what the model is wearing, and show clearly which option is selected.
7. Delivery and returns, up front
Show delivery cost and time and your returns policy on the page, not only at checkout. Surprise costs are one of the most common reasons people leave.
8. Honest reviews
Show real reviews, including the mixed ones, and answer questions. A page with a few believable reviews outsells one with none.
9. Stock and urgency, only if true
“Only 3 left” works because it’s true. Never invent scarcity. It damages trust fast.
10. A buy button that’s easy to find
On mobile, keep the button visible without scrolling back up. Make it large, high contrast and clearly labelled.
How to use this list
Score your best-selling product page out of ten. Fix the lowest-scoring points first, then roll the changes out to the rest of your range. If you’d like a second opinion, our free CRO audit checks your store against 125 checkpoints.
